How to Automate Territory Optimization

Stewart Berry
Stewart Berry

May 27, 2022

How to Automate Territory Optimization

💲🌐 Does your sales team need to change or are maps the problem?

🎓A study in the Harvard Business Review found that territory optimization could be the hidden solution to common sales force problems, increasing sales by a respectable 2% to 7%, "without any change in total resources or sales strategy."

🗺 In our blog "How to Automate Territory Optimization", we explore the benefits of establishing equitably balanced territories using #GIS#mapping software for business development in:

😷 healthcare

💰 banking

🛒 retail

🏪 franchising

💼 field sales

📽 marketing

or for any other geographic-based targeting.

How to Automate Sales Territory Optimization Mapping

Let me know if you have any questions or share how you have balanced your territories!


Tools used

maptitudeMarkov chainMonte Carlorecom

Plug-ins used



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